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I started using Trello about a year ago to manage my social media sharing schedule and for the last several months to manage my workflow and keep my to-do list in check, but in the last two weeks, I started using it to maintain my editorial calendar. You guys, I have to say, it is working out quite nicely!
I have a really bad habit of writing notes to myself and mini to-do lists on, um, every scrap of paper that is within range at any given moment of the day: back of receipts, the mail, fast food napkins. On top of that, I have running to-do lists on my phone, in my planner, and in google docs. It can be a bit much. A lot of those random bits of paper contain post ideas that I think of while doing something else, and I have to write them down so I don’t forget about them 😀
In an effort to curb my list problem and get my editorial calendar ready for 2018, I decided it was time to figure it out in Trello (This is a referral link! If you sign up here I get a free month of Trello Gold) where the rest of my blogging life is stored. I wanted my editorial calendar to do a few things for me
- Store all of my post ideas
- Separate the posts by category
- Include Facebook live ideas
- Include all my sites
Guess what? I made it work!
So, you may know that in addition to this blog, I also run a monthly digital subscription service. You probably don’t know that I do a lot of freelance writing and regularly write for a local site. I needed my editorial calendar to be able to handle all of these things! Seems like a lot to squeeze in, right? Nope! I got it all, neat and organized!
If you don’t know about the loveliness of Trello, watch this video. I love this tool, and I think it makes me so much more productive and saves me so much time! Last week, I launched a little course that teaches my to-do list and social media sharing method, and it also touches on this here editorial calendar. If you love what I am about to show you then you should totally check it out (it also comes with a free 3-month subscription to my subscription service BONUS!), alright that’s it for the hard selling tactics…was that hard selling or was it soft selling? What is soft selling, is there such a thing as soft selling?
Building An Editorial Calendar on Trello
First thing I did was decide on my posting schedule. I post on this blog every Wednesdays, and I like to mix up the content from week to week. I don’t really want to write three recipe posts in a row, and you guys probably don’t want to read three recipe posts in a row (especially from someone who constantly tells you she doesn’t know how to cook!) So, I broke it down like this:
- Week 1: Family Stuff or Travel
- Week 2: Recipe or Craft or DIY
- Week 3: Date Night or Charlotte Activity
- Week 4: Holiday or Round-up or Sponsored Post (should I be so lucky)
- Week 5: Blogging Tips
I included a week 5 because some months end up with five Wednesday’s, and I didn’t want to screw myself. Of course, this schedule is flexible, as you can see, it is not the fifth Wednesday, but I’m writing about blogging. The beauty of putting this in Trello is that I can move it all around with the greatest of ease and don’t muck up my paper planner if things change. Once I had my categories in order, I gathered up all my random post ideas and started plugging them into the appropriate week. When it was all said and done, I had a nice list of posts in each of my categories that will last me quite awhile.
I followed the same process for my subscription service, but with twice as many slots because I post on Sunday and Wednesday there. I also did a few cards for the local site, weekly Facebook live topics, and my Facebook group posts. I made an additional card for spec ideas. This is where I put all of the things that didn’t fit the niche for any of my other sites. Sometimes you have a story to tell, but it doesn’t jive with your audience, and then you have to go find another audience! Am I right?
Finally, I enacted the calendar power-up on the board, and now I have this orderly looking editorial calendar that is full of post ideas and topics but is completely flexible. I love it!
See! Amazing, right? I’m telling you guys, Trello is where it’s at! Let me hard/soft sell one more time 😉 If you like the idea of this and want to learn how to make a super awesome to-do list that will have you rocking it out in the New Year AND create a crazy organized social media sharing calendar that will keep all of your content in rotation, then you should 100% check out my course!
How do you manage your editorial calendar?